Services that meet you where you are
I work with small and mid-size businesses to build clear, usable digital experiences. Whether you need clarity before you build, a visual identity that actually works, or a product that supports real user journeys — we'll shape the work around what makes sense for your business.
Some projects are focused and finite. Others unfold over time as your needs evolve. We'll figure out the right approach together.
Visual Identity
Your visual identity is how your brand looks and feels — the logo, color, type, and imagery that make you recognizable. Sometimes that means building something new. Sometimes it means fixing something that's stopped working for you.
When you need it: You're starting something new, or your current identity doesn't feel like you anymore — outdated, inconsistent, or just not pulling its weight.
What we do:
Define a visual direction rooted in your business and audience
Design a cohesive identity: logo, color, typography, imagery
Apply it across the places it needs to show up — site, social, print, wherever you need it
Why it matters: People remember what's consistent. A strong visual identity builds recognition and trust, and everything you put out feels like it's coming from the same place.
UX & Product Design
Who are you actually speaking to, and what do they need from you? That's where this work starts — then it carries that clarity through to how people actually use your website, app, or product.
When you need it: You're not entirely sure who you're speaking to or what to prioritize first. Or your digital experience feels confusing — people are getting stuck, dropping off, or not finding what they need. Or your team needs a system in place so design decisions stay consistent as you grow.
What we do:
Understand your business goals, constraints, and growth plans
Identify audience needs, behaviors, and expectations
Conduct user research to understand how people actually behave
Map user journeys and key decision points
Design clearer flows and interactions
Build design systems so decisions stay consistent as you scale
Fractional product design support — ongoing, hands-on design help as an extension of your team
Why it matters: This work gives you direction before you spend time and money on execution. Your product works with confidence, and your team isn't rebuilding from scratch every time something changes.
Website Design & Implementation
A website should support your work, not slow it down. That's the whole idea behind this service — combining strategy, UX, and visual design to build something accessible and easy to manage, on a platform like Squarespace, so you're not stuck needing a developer on speed dial.
When you need it: You want a website that supports real user journeys and business goals — not just a visual refresh. Something that works for your audience and your team.
What we do:
Clarify purpose, audience, and success criteria
Structure content to support real user journeys
Design layouts that prioritize clarity and conversion
Build and launch a maintainable, accessible website
Provide training and post-launch support so you can manage and grow with confidence
Why it matters: Thoughtful design helps people find what they need, understand your value, and take action — without you having to explain it every time.
Not sure where to start?
Let's talk about what you're trying to accomplish and figure out the right fit.